About

I help businesses grow by connecting marketing performance, e-commerce execution, and operational systems. The goal is simple: revenue that is trackable, repeatable, and easier to scale.

My work sits at the intersection of paid acquisition, Shopify development, analytics, and process design. I have managed meaningful ad budgets, migrated and optimized Shopify stores, built reporting that teams actually use, and created internal systems that reduce manual work and speed up delivery.

I work best when there is a clear line between effort and impact, like improving conversion rate, lowering cost per lead, increasing ROAS, or removing operational bottlenecks that slow a team down.

I'm based in Florida and work with businesses across the US. Whether it's a focused project or an ongoing partnership, I prioritize measurable progress and clear communication.