Resume

Operating in an ownership capacity across e-commerce and operations for a professional hoof care tools brand with national and international reach.

• Grew online store revenue +37% YoY and conversion rate +23% (2025)
• Achieved 15.58x Google Ads ROAS with $202K in tracked conversion value (2025)
• Led full WooCommerce to Shopify migration and new theme launch
• Owned forecasting, production scheduling, and import coordination to scale throughput without adding headcount
• Built product feed infrastructure via Google & YouTube App and Merchant Center
• Implemented GA4 enhanced e-commerce tracking and Looker Studio dashboards

Led cross-industry client delivery spanning paid acquisition, website development, conversion funnel improvements, and internal systems that improved execution speed and consistency.

• Managed $500K+ annual Google Ads spend across multi-industry client portfolio
• Built and improved websites and landing pages focused on conversion (calls, forms, checkout flows)
• Developed repeatable systems for intake, execution, QA, reporting, and iteration
• Applied AI tooling to speed execution across ad creative, copy, landing pages, and documentation
• Implemented tracking and attribution improvements to improve decision-making