Projects

Selected work across e-commerce, lead generation, and marketing operations.

Featured Work

Hoof Boss E-commerce & Operations Leadership

Hoof Boss · E-commerce Growth & Operations Lead

Operated in an ownership capacity across e-commerce and operations, leading a WooCommerce to Shopify migration, scaling paid acquisition, and aligning forecasting, production, and inventory to support sustained growth.

+37%Online store revenue YoY (2025)

15.58xGoogle Ads ROAS (2025)

E-commerceShopifyGoogle AdsOperations

Jan 2024

Featured

Epyon Technologies Growth & Delivery Systems

Epyon Technologies · Digital Project Lead

Led cross-industry client delivery spanning paid acquisition, website development, conversion funnel improvements, and internal systems that improved execution speed and consistency.

$500K+Annual Google Ads spend managed

Multi-industryDelivery across service businesses and e-commerce

Paid Media (Google Ads)Website DevelopmentConversion FunnelsAI-Assisted Delivery

Oct 2019