Epyon Technologies Growth & Delivery Systems

Led cross-industry client delivery spanning paid acquisition, website development, conversion funnel improvements, and internal systems that improved execution speed and consistency.

Client
Epyon Technologies
Role
Digital Project Lead
Date
October 2019
Tools
Google Ads, Next.js, Tailwind CSS, Google Analytics 4 +3

Outcomes

Annual Google Ads spend managed
$500K+
Delivery across service businesses and e-commerce
Multi-industry
Ads → landing pages → tracking → conversion improvements
Full-funnel

Summary

Led cross-industry client delivery spanning paid acquisition, website development, conversion funnel improvements, and internal systems that improved execution speed and consistency. Epyon served as the operating hub where the bulk of Google Ads management lived, and where repeatable frameworks were built to launch, optimize, and scale campaigns and web experiences across multiple business types.

What I Owned

  • Managed multi-client delivery across industries, aligning ad performance, site changes, and operations
  • Built and improved websites and landing pages focused on conversion (calls, forms, checkout flows)
  • Developed repeatable systems for intake, execution, QA, reporting, and iteration
  • Implemented tracking and attribution improvements to reduce guesswork and improve decision-making
  • Applied AI tooling to speed execution and improve output quality across ad creative, copy, landing page iterations, and internal documentation
  • Supported sub-business development and new service rollouts based on performance insights

Outcomes

  • $500K+ annual Google Ads spend managed across client portfolio
  • Faster launch cycles and fewer revisions through standardized processes, QA, and reusable components
  • Ongoing funnel and website improvements that increased conversion efficiency over time

Tags

Paid Media (Google Ads)Website DevelopmentConversion FunnelsAI-Assisted DeliveryAutomation & SystemsReporting & Attribution

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