Epyon Technologies Growth & Delivery Systems
Led cross-industry client delivery spanning paid acquisition, website development, conversion funnel improvements, and internal systems that improved execution speed and consistency.
- Client
- Epyon Technologies
- Role
- Digital Project Lead
- Date
- October 2019
- Tools
- Google Ads, Next.js, Tailwind CSS, Google Analytics 4 +3
Outcomes
- Annual Google Ads spend managed
- $500K+
- Delivery across service businesses and e-commerce
- Multi-industry
- Ads → landing pages → tracking → conversion improvements
- Full-funnel
Summary
Led cross-industry client delivery spanning paid acquisition, website development, conversion funnel improvements, and internal systems that improved execution speed and consistency. Epyon served as the operating hub where the bulk of Google Ads management lived, and where repeatable frameworks were built to launch, optimize, and scale campaigns and web experiences across multiple business types.
What I Owned
- Managed multi-client delivery across industries, aligning ad performance, site changes, and operations
- Built and improved websites and landing pages focused on conversion (calls, forms, checkout flows)
- Developed repeatable systems for intake, execution, QA, reporting, and iteration
- Implemented tracking and attribution improvements to reduce guesswork and improve decision-making
- Applied AI tooling to speed execution and improve output quality across ad creative, copy, landing page iterations, and internal documentation
- Supported sub-business development and new service rollouts based on performance insights
Outcomes
- $500K+ annual Google Ads spend managed across client portfolio
- Faster launch cycles and fewer revisions through standardized processes, QA, and reusable components
- Ongoing funnel and website improvements that increased conversion efficiency over time
Tags
Paid Media (Google Ads)Website DevelopmentConversion FunnelsAI-Assisted DeliveryAutomation & SystemsReporting & Attribution